Netflix Launches 5 Mobile Games for Subscribers Worldwide
Netflix started rolling out its mobile games, pushing the streaming giant into a new business as it looks for additional ways to gain and keep subscribers.
Netflix launched five mobile video games worldwide for all subscribers, but they're currently only available on Android devices.
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The games include:
"Stranger Things: 1984"
"Stranger Things 3: The Game"
A Netflix spokesperson told Insider that the company is "getting into games step by step" and will have more details soon regarding games on Apple's iOS.
Netflix said that the games are included in many of the languages it offers for its shows and movies, and will default to members' current settings or to English if the language isn't available.
The games will be available to play on any profile of a member's account and on multiple devices. Kids profiles won't have access, though.
Netflix has been working to go beyond its traditional film and show offerings in an effort to grab more user attention and add value to the service. Netflix pointed to the game “Fortnite” as competition in its shareholder letter in 2019. Earlier this summer, it hired video game executive Mike Verdu from Facebook, where he was vice president of augmented reality and virtual reality content.
The games are included with Netflix subscriptions and will not include advertisements or in-app purchases. While Netflix said it will build games as a standalone product that competes with other services, executives hope popular characters or games may be able to help with video content decisions in the future. For example, if the company recognizes a character is played in a game more often or one game does better than another, it could push the character or show to be featured more.
Maybe someday we’ll see a game that spawns a film or a series,” Greg Peters, Netflix’s chief operating officer and chief product officer, said earlier this summer. “That would be an amazing place to get to, to really see the rich interplay between these different forms of entertainment.